Six Clean Beauty Myths

What are clean skincare brands, and what is clean skin care?

Clean beauty means that a product is safe, not toxic, and has transparent labeling of ingredients. Just because a product is organic, natural, or green does not mean it is not harmful. Clean beauty is new and evolving. The messaging around clean beauty products are not currently regulated; this means that any skincare brand can claim anything it wants about its supposedly clean, green, and or sustainable products.

Here are six common myths about clean beauty.

Myth #1

Natural ingredients are better than synthetic ingredients.

False, false, false. The idea that natural ingredients are superior to synthetic ones is a big nope. Just because an ingredient is natural does not mean it is good for you. 

Natural ingredients are notoriously challenging to work with when formulating a formula; this means their efficiency and safety can not be reliable in the end.

The chemicals in natural ingredients can vary from month to month as the weather patterns seasons can impact them, and even minerals in the soil can change natural ingredients. You can not guarantee the same result with natural ingredients; it is often easier to create a product with higher purity and safety levels when working with synthetic ingredients.

Myth #2

Clean formula = Gentle formula

Some of the most common natural ingredients found in clean skincare brands formulas are preserved with conventional products like paraben, which can irritate the skin. The best skincare brands make sure not to have parabens in their products; meanwhile, tons of synthetic ingredients are proven to be hypoallergenic and safe for your sensitive skin. And even if a synthetic ingredient has the potential for irritation, cosmetic chemists can remove the allergenic portion of the element in a lab, making the skincare product more tolerable for your skin. 

Myth #3

Natural and clean beauty is more sustainable

It's important to remember that just because a product is natural or clean or organic doesn't automatically mean it's sustainable. Many natural and clean brands are making eco-friendly strides, such as employing low-waste production methods or switching to minimalist packaging. Sustainability is a vast and complicated topic, and the truth is that some natural ingredients have an impact factor that does not make them sustainable. 

Myth# 4

Chemical-free, preservative-free, and toxin-free products are safer for you.

Labels and claims like "chemical-free," "preservative-free," and "toxin-free" are so misleading that the European Union (EU) has banned companies from using these terms on their products and packaging. However, in the United States, these claims are not regulated by the FDA or any other agency, which means brands can use these terms or labels on their products, claiming that it is free of preservatives and toxins. And that is problematic not only for the obvious reasons but also for what they imply: that products that don't use these labels are dangerous or harmful for you —"and that's simply not the case," At the end of the day, we need chemicals and preservatives for product safety, which is why it's so essential to get the facts around them straight. 

Let us break it down for you: Decoding your labels Chemical Free By definition, a chemical is any substance consisting of matter, so that means water is a chemical, the air is a chemical anything and everything is a chemical. If your beauty product is calling itself chemical-free, what exactly are you buying? Preservative-free unless you want to keep your beauty products stored in a fridge and replace them every three days, they need to have preservatives. Most formulas contain water and preservatives to keep harmful bacteria and mold from growing on them. What you need to know is to get products that have less of a preservative and none of the harsh ones like parabens. Toxin-free toxicity means nothing without dosing. Any ingredients-even water-can be toxic depending on the amount; even the natural and organic release harmful, but we still eat them. And that is because it's the dose that matters, not necessarily the ingredients themselves.

Myth #5

Your skin observes 60% of what you put on it.

If the idea that your skin absorbs 60 percent of what you put on it was even the slightest bit true. You would never have to drink a glass of wine again. You could rub some chardonnay on your body and get a nice buzz instead; common sense tells you these things don't happen, and that's because your skin has a barrier that is efficient and effective.

Your skin is designed as a barrier to block entry. Many things need to be right for a formula or ingredient to penetrate your skin. For product absorption to occur, many factors come into play: the health of your skin, ingredient molecule size, charge, and chemical makeup, and even if an ingredient does penetrate your skin, it doesn't automatically mean it's going to enter your bloodstream and hurt you.

Myth #6

A clean beauty brand will solve all your skin problems.

A clean beauty regimen will solve your skincare problems. Undoubtedly, investing in high-quality skincare will solve most of your skin issues, but good skincare does not stop at the skin products you use. Be sure to feed your body with foods that promote healthy skin, drink enough water, and get enough sleep as well.

Take Away

Most clean beauty brands guarantee a product is safe and natural. Fact: nowhere in the world is there a regulated definition of what "clean beauty" means so that anyone can use their own definition. Good skincare is about an intelligent combination of safe and effective ingredients. Not to say that clean beauty is a total sham. The movement has helped educate consumers to be more mindful of what they put on their bodies. The "clean" movement has made brands more transparent and accountable and even made talking about things like sustainability, self-care, and climate change more mainstream and comfortable—all excellent things.

Vie De Mer is developed and produced in an exceptional association with France's most accomplished cosmetic scientists and state-of-the-art laboratories – stemming from the globally esteemed Cosmetic Valley. 'Made in France' under the most stringent global regulations to produce prestige, sustainable luxury beauty. Our product efficiency, safety, rigorous procedures, and regulatory compliance are absolute priorities.

Our sustainable, luxury beauty products collection is high-end and high-performance under the most stringent global regulations.

All Vie de Mer products are free from propylene glycol, microbeads, parabens, and we do not use any harsh chemicals in our products. All products are microplastic-free, and their organic ingredients are certified by Ecocert.